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 Hi,
I am Jens du Plessis and I have been doing business on the Internet since 1996. I have learned this business through the "School of Hard Knocks". You Need THREE Web Sites! Since I started on the Internet in 1996 I have have found that to have a successful business web site you need three web sites: - a web site designed for search engines
- a web site designed for marketing
- a web site designed for sales
Three web sites? No, but to achieve these three things, your web site may need  some professional Internet marketing restructuring. And most web designers I come across, while technically very good at web design, have little experience in designing professional sales web sites. Whether you want people to - buy a product,
- make an enquiry,
- subscribe to your newsletter,
- download some information or
- visit a specific area of your web site,
you need your web site visitors to take the appropriate action.
Mistakes people make
- One of the cardinal mistakes people make is to think that Internet marketing starts after one designed one's web site.
- Another mistake is to get some person who dabbles in web site design to do the site on the cheap - their son's 10 year old friend or their friend's wife or some kid with a college diploma in graphic design (alhough they often aren't cheap)
A typcal example is the school where my sister-in-law works as the computer teacher - after using parents, and parents friends and after five years they still do not have an effective web site, they want to send my sister-in-law on a web design course so that she can design the web site.
All because they do not want to pay a professional to design the site for them!
Does this make sense?
- However, the primary mistake is to have their web sites designed without the help of an Internet marketing professional, either in an advisory capacity or to run the web marketing project for you.
Now, I do not want to design your web site.
That's not what this is about.
Three Easy Steps
For your web site to be more effective you need to look at:
- Search Engine Optimisation (SEO) and effectiveness: Is your web site designed to rank well on the major global and local search engines?
- Marketing structure and design: Is your web site designed to be user friendly - loading fast, easy to navigate, easy to find stuff?
- Focus on sales conversion: Is your web site's sales copy designed to easily channel visitors to the pages that matter most - your "sales" pages and to convert visitors to prospects and to customers?
O.K. Maybe not so easy for everyone, unless you have a reasonable knowledge of web design. Which is why I offer you a FREE Search engine optimisation and web marketing review of your web site. FREE SEO and Marketing Review of your web site What you get with this FREE SEO Review: - A SEO review of your web site front page
- A SEO overview of your web site
- A marketing review on web site structure, and the user friendliness of your web site
The FREE SEO and Marketing Review is a manual review, which means that I personally review your web site, not some computer script. Test my service with a FREE Basic web site review - Contact me with your web site details . Your review will normally be in your Inbox within 72 hours. Then you can discuss the report with your web designer, who will hopefully know what I'm talking about. If not, get another web designer. Why this FREE SEO and Marketing Review? Let put my cards on the table. I am not doing this for love and charity. Some of you may need more comprehensive information than the FREE SEO and Marketing Review will provide and will contact me about my consulting services. Get your FREE Basic web site review - Contact me with your web site details Thanks for your time 
P.S. If you can increase your customers by 10%, increase your sales per customer by 10% and increase your returning customers by 10% you increase sales by 33%. Get your FREE Basic web site review - Contact me with your web site details |
